Friday, November 7, 2008
Wednesday, November 5, 2008
Barkley's Design Voice
Barkley’s Doggy Style Dog Treats was conceptualized and designed for the sophisticated gourmet shopper. One of the initial concepts for the Barkley’s packaging was the uses of innovative techniques such as the vivid favor names and visually appetizing images, to lore in the owner of the dog and their senses, rather then the dogs them selves. Remember, who is really buying the product anyway, the dog or his master?
I used this fresh avenue of design to drive my basic propose of sale, which was to get the person excited about the shopping for their dog and the sensory experience of it all. This unusual approach I believe will enhance my selling line and heighten the differences among my product in comparison to all the other dog treat lines on the shelf today.
With Barkley’s design combination of photography, vector, and white space, I chose to emphasized the color, texture and sensory elements of the raw products themselves. In doing this I believe the emphasis highlights the right components of the packaging to visually say natural and gourmet to the consumer, with out saying it literally.
In the light of semiotics, I chose to express my design system with the idea of slight change however using its complimentary opposition of unity and consistency as a supporting element. In the Barkley’s system, the elements that changes throughout the different products are the foods that make up the bone shapes, flavor names and the duo color choices. Even though all these elements have changes they are complimented by the consistent layout design which creates a unity among them all. Barkley’s doggy style dog treats; I believe would make a very nice competitive product in the gourmet dog treat industry.
I used this fresh avenue of design to drive my basic propose of sale, which was to get the person excited about the shopping for their dog and the sensory experience of it all. This unusual approach I believe will enhance my selling line and heighten the differences among my product in comparison to all the other dog treat lines on the shelf today.
With Barkley’s design combination of photography, vector, and white space, I chose to emphasized the color, texture and sensory elements of the raw products themselves. In doing this I believe the emphasis highlights the right components of the packaging to visually say natural and gourmet to the consumer, with out saying it literally.
In the light of semiotics, I chose to express my design system with the idea of slight change however using its complimentary opposition of unity and consistency as a supporting element. In the Barkley’s system, the elements that changes throughout the different products are the foods that make up the bone shapes, flavor names and the duo color choices. Even though all these elements have changes they are complimented by the consistent layout design which creates a unity among them all. Barkley’s doggy style dog treats; I believe would make a very nice competitive product in the gourmet dog treat industry.
Subscribe to:
Posts (Atom)